There was no business plan, no market survey. Just a desire to make something beautiful, and something beautifully unusual. Admirers of the bold sculptural style of 1970’s watches, we loved how designers of this era considered a watch in totality—the bracelet and watch head were one continuous thought.

Rewind to 2021, and the landscape seemed divided between the major brands rehashing their backcatalogues and the wild, rococo exuberance of independent brands.

What was missing was something pure, something sculptural, something architectural. What was missing was a striking shape.

Alfred (Hong Kong) and Phillip (New York) bonded on Instagram over a shared love of brutalist architecture and 1970’s watches, and began exchanging ideas.

We ended up with two major sources of inspiration: the Rolex Midas and early 1970’s integrated bracelet watches; and more importantly, the brutalist architect Marcel Breuer, and his Whitney museum building in New York — specifically, the window of the Breuer building.

The final result is a collision between these two ideas. Part 70’s watch, part brutalist architecture, entirely new.

The B/1 by Toledano & Chan
The B/1 by Toledano & Chan
The B/1 by Toledano & Chan
The B/1 by Toledano & Chan
The B/1 by Toledano & Chan

The B/1 by Toledano & Chan

$4,000.00
$4,000.00
Sale Sold out

Technical Specifications:

  • Model: B/1
  • Head: 904 Stainless steel
  • Bracelet/Clasp: 904 Stainless steel
  • Dimensions: 33.5mm width, 10.40—9.10 thick (angled case)
  • Lug-Width: 32mm
  • Full length: 19.5cm / 7.7in (additional links can be purchased, email us!)
  • Crown: The B1 is a destro watch (worn crown facing to the left)
  • Dial: Lapis lazuli
  • Crystal: Sapphire
  • Caseback: Closed
  • Water Resistance: 5 ATM (wear it in the rain, not in the pool)
  • Movement: Swiss made Sellita SW100 automatic movement
  • Power reserve: 42 hours
  • Manufactured: China
  • Limited Edition: 175, numbered
  • Accessories: Hand-made concrete box inspired by brutalist architecture, that echoes the case-shape of the watch

About Toledano & Chan

Phillip Toledano is a widely exhibited conceptual artist, with 7 published books to his name, and an entrepreneur. Alfred Chan is an automotive design graduate turned watch designer. He has worked for numerous brands and design agencies for over a decade.