Alfred (Hong Kong) and Phillip (New York) bonded on Instagram over a shared love of brutalist architecture and 1970’s watches, and began exchanging ideas.
We ended up with two major sources of inspiration: the Rolex Midas and early 1970’s integrated bracelet watches; and more importantly, brutalist architecture.
The final result is a collision between these two ideas. Part 70’s watch, part brutalist architecture, entirely new.